Subject: The Dairy Education Board Weekly Newsletter - 071199 Behold the power of cheese!
From: DEB News <[email-masked]>
To: DEB News list <[email-masked]>
Date: Sun, 11 Jul 1999 15:40:18 -0500

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BEHOLD THE POWER OF CHEESE

The American Dairy Association has a new marketing campaign that may one
day replace their successful milk mustache campaign.  The Dairy
Education Board welcomes the opportunity to reveal the secret powers of
concentrated milk.

HOW MUCH CHEESE DO AMERICAN'S EAT?

In 1970, the dairy industry produced 2.2 billion pounds of cheese.  The
population of the United States was 203 million, which translates to
10.8 pounds of cheese per person.  By 1990, America's population had
grown to 248 million, but Americans were eating more cheese, 6 billion
pounds worth!  That's an average of 24 pounds per person.  In 1994,
according to the USDA, the average American consumed 27.7 pounds of
cheese.  America's rate of cheese consumption is skyrocketing.  As we
approach the new millennium, America's per-capita cheese consumption
will break the 30-pound per person level.

OUR NEW CAMPAIGN

BEHOLD THE POWER OF PUS

Constipated by Camembert?  Sickened by Swiss?  Phlegmed by port wine
cheddar?

You do not have to consult Inspector Gadget or Lieutenant Columbo to
solve the mystery of cheese.  By the time you add up the clues in this
column, you'll solve a major crime and be knighted and made an honorary
member of Scotland Yard.

GOT PUS?

The Food and Drug Administration (FDA) allows 750 million pus cells in
every liter of milk (about two pounds). In Europe, regulators allow 400
million pus cells per liter.  France and Italy are known for their
magnificent cheeses.  Perhaps that's their secret: Less pus!

Since it takes 10 pounds of milk to make one pound of cheese, a pound of
cheese can contain up to 7.5 billion pus cells.  If your American cheese
is sliced so that there are 16 slices to a pound, that single slice of
American or Swiss can contain over 468 million pus cells.

Got Provolone?  Got pus!

BEHOLD THE POWER OF GLUE

Eighty percent of milk protein consists of casein, a tenacious glue.
Casein is the glue that is used to hold a label to a bottle of beer.
Try to scrape off one of those labels, then consider the effects of
casein in your body. Casein is the glue that holds together wood in
furniture.  Behold the power of glue and behold the power of horrible
bowel movements.

Casein is a foreign protein and your body reacts to its presence by
creating an antibody.  That antibody-antigen reaction creates
histamines.  Anti-histamines (like Benadryl) are used to counter the
effects of histamines.  Mucus and phlegm are produced as a result of
cheese consumption.

Mucus congests internal body organs.  Mucus creates phlegm.  The average
American lives his or her life with a gallon of mucus clogging the
kidney, spleen, pancreas, tracheal-bronchial tree, lungs, thymus, etc.

Imagine not eating cheese or any other dairy product for just six days.
An internal fog will lift from your body as the mucus leaves.  Eat just
one slice of pizza on day seven, and twelve to fifteen hours later, the
mucus will return.

Got Gorgonzola?  Got glue!

BEHOLD THE POWER OF PHONY STUDIES

In the name of science, the dairy industry sponsors studies in which
people drink milk.  These laboratory subjects then answer surveys about
what the insides of their mouths feel like.  Biased dairy scientists
then conclude that milk and dairy products cause no mucus.

BEHOLD THE POWER OF AUTOPSY

Florence Griffith Joyner had undigested cheese in her stomach fifteen
hours after eating pizza.  Her internal organs were acutely congested
with mucus and her neck revealed finger marks from where she tried to
choke herself, gasping for breath.  Behold the power of a killer.

Got Mozzarella?  Got mucus!  Got mortuaries?

BEHOLD THE POWER OF HORMONES

Every sip of milk has 59 different powerful hormones.  Which ones do you
want your little girls to take?  Estrogen, progesterone or prolactin?

In her lifetime, as a little girl becomes a big girl, then a mature
woman, she will produce the total equivalent of one tablespoon of
estrogen.  Hormones work on a nanomolecular lever, which means that it
takes a billionth of a gram to produce a powerful biological effect.

The average American now consumes nearly thirty pounds of cheese each
year.  That product contains concentrated hormones.  One pound of cheese
can contain ten times the amount of hormones as one pound of milk.
Nursing cows were never supposed to pass on cheese to their calves.
They were, however, designed to pass on hormones, lactoferrins, and
immunoglobulins in liquid milk to their infants.

Got Romano?  Got raging hormones!

See (http://216.221.163.150/deb/072698.html) on hormones.

BEHOLD THE POWER OF ANTIBIOTICS

Got American cheese?  Got antibiotics.  Consumers Union and the Wall
Street Journal tested milk samples in the New York metropolitan area and
found the presence of 52 different antibiotics.  Eat ice cream, yogurt,
and cheese toppings, and you're also consuming antibiotics.   Cows are
fed chicken feces as supplemental protein.  The droppings are baked and
sanitized but the heat process does not destroy the hormones in chicken
feed.

Got Parmesan?  Got penicillin!

BEHOLD THE POWER OF BACTERIA

In February of 1999, the Land of Lakes Company recalled nearly four
hundred thousand cases of cheese products from supermarkets in every one
of America's 50 states.  Cheese makes a remarkable culture medium for
bacteria, which stay alive for up to six months.  This year's recall was
due to listeria.  Eat listeria and it can take up to 45 days for you to
get sick.  Would you make the connection?

Cheeses can also contain mycobacterium paratuberculosis which causes
diarrhea and irritable bowel syndrome.  Forty million Americans are so
affected.

Got Colby?  Got colds!  Got Danish cheese?  Got diarrhea!  Got Brie?
Got bad bowels!

BEHOLD!  The power of cheese!

Robert Cohen
Executive Director
Dairy Education Board
201-871-5871
http://www.NOTMILK.com

      ****************************************************

  Read the columns you missed at:
  (http://216.221.163.150/deb/column.html)
  This file at:  (http://216.221.163.150/deb/071199.html)

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