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Viewing cable 09ASMARA221, OPPOSITION TV LAGS BEHIND RADIO/INTERNET COUNTERPARTS

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Reference ID Created Released Classification Origin
09ASMARA221 2009-07-13 05:44 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Asmara
VZCZCXRO5326
RR RUEHROV
DE RUEHAE #0221 1940544
ZNR UUUUU ZZH
R 130544Z JUL 09
FM AMEMBASSY ASMARA
TO RUEHC/SECSTATE WASHDC 0362
INFO RUCNIAD/IGAD COLLECTIVE
RHMFISS/CDR USCENTCOM MACDILL AFB FL
RUEAIIA/CIA WASHDC
RUEPADJ/CJTF-HOA J2X CAMP LEMONIER DJ
RUEKDIA/DIA WASHDC
RUMICEA/JICCENT MACDILL AFB FL
RHEHNSC/NSC WASHDC
RUEKJCS/SECDEF WASHDC
RHRMDAB/COMUSNAVCENT
RHMFISS/HQ USAFRICOM STUTTGART GE
UNCLAS ASMARA 000221 
 
SENSITIVE 
SIPDIS 
 
LONDON AND PARIS FOR AFRICA WATCHERS 
DEPT FOR AF/E, AF/PD, AND DRL 
 
E.O. 12958:  N/A 
TAGS: SOCI PREL ER
SUBJECT: OPPOSITION TV LAGS BEHIND RADIO/INTERNET COUNTERPARTS 
 
REF: ASMARA 105 
ASMARA 095 
ASMARA 212 
 
1. (SBU) SUMMARY:  The opposition website www.assenna.com and its 
sister radio station have seen considerable success over the past 
few months and have continued to expand both audience and 
programming.  Assenna's sotries stimulate much discussion around 
Asmara, but its consumers are not discriminating-dubious report have 
as much currency as more credible pieces, and could undermine its 
legitimacy.  Opposition television has somewhat fallen into this 
trap.  It functions as a mouthpiece for the Ethiopian-based Eritrean 
opposition, reducing its credibility. Opposition television is also 
more difficult to tune into compared to its radio and website 
counterparts.  End Summary. 
 
RADIO ASSENNA IS TALK OF THE TOWN 
--------------------------------- 
 
2. (SBU) The website www.assenna.com and its affiliate Radio Assenna 
(REF A) have perhaps the widest following of all opposition news 
sources available in Asmara.  Its news stories are discussed in a 
variety of social circles, from professional meetings to drinks 
among friends.  One UN local staff admitted that "most everyone" 
listens to Radio Assenna at work.  The reason the Assenna name brand 
is so popular is partly because anyone can access it.  Not only can 
the public tune into a shortwave radio station, but listeners can 
also go to a low-bandwidth website to hear the radio broadcast 
online.  Radio Assenna also does not promote the Eritrean 
opposition.  It delivers the news without the excessive anti-GSE 
rhetoric that mars other opposition sites. 
 
3. (SBU) Radio Assenna recently announced the launch of another 
opposition radio station, ERENA ("our Eritrea"), to be broadcast 
from Paris.  The radio station has already received praise from 
Reporters Without Borders, who labeled the station a "historic 
project."  Many former Eri-TV broadcasters have reportedly joined 
the ERENA line-up, including Biniam Simon.  Currently, the 
opposition website delina.org offers a link to ERENA's broadcasts, 
providing live streaming of interviews and reports.  The latest 
interview (undated) is between Biniam Solomon and Tes Meharena, 
founder of the opposition website asmarino.com. 
 
CREDIBILITY IS KEY 
------------------ 
 
4. (SBU) Assenna.com delivers many of the important news stories 
before its competitors.  It had early and fairly accurate notice of 
the ministerial cabinet shuffle (Ref B) and news of the June 
diaspora demonstration in DC.  It does, however, include stories 
that sound as if they were picked up from a conspiracy blog.  In 
April, Assenna scanned a supposed image of a $275 million check 
written by the Fabon Bank of Hong Kong to President Isaias and his 
son.  In June, the website reported 41 computers were stolen from 
the Office of the President that contained files on political 
prisoners and diplomatic "covert dealings."  The report also stated 
"millions of monies" went missing from the Commercial Bank of 
Eritrea.  These events, if they happened at all, may have other 
explanations, such as the recent CBE payment to Cargill for a wheat 
purchase (Ref C). 
 
OPPOSITION TV ALMOST NON-EXISTENT 
--------------------------------- 
 
5. (SBU) Despite the success of the Assenna name brand, opposition 
television has not made noticeable gains since its debut in February 
last year.  The television station Dehai Ertra still broadcasts 
montages of romanticized landscapes and burning rhetoric from the 
Eritrea Democratic Alliance (EDA).  The fact that Dehai Ertra is 
based in Ethiopia also erodes its appeal.  Moderate Eritreans 
looking for legitimate news of its government's misdeeds are wary of 
turning to Ethiopia for information. 
 
6. (SBU) COMMENT: Radio and internet continue to prove themselves as 
powerful tools for the opposition.  The key to success is 
maintaining legitimacy as a news outlet rather than serving as an 
extension for Eritrean opposition groups. 
MCMULLEN