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Viewing cable 09BANDARSERIBEGAWAN120, BRUNEI'S ABAC CONFERENCE: TOUGH ECONOMIC TIMES

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Reference ID Created Released Classification Origin
09BANDARSERIBEGAWAN120 2009-05-27 04:22 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Bandar Seri Begawan
VZCZCXRO3450
PP RUEHCHI RUEHDT RUEHHM RUEHNH
DE RUEHBD #0120 1470422
ZNR UUUUU ZZH
P 270422Z MAY 09
FM AMEMBASSY BANDAR SERI BEGAWAN
TO RUEHC/SECSTATE WASHDC PRIORITY 4531
INFO RUCNASE/ASEAN MEMBER COLLECTIVE
UNCLAS BANDAR SERI BEGAWAN 000120 
 
SENSITIVE 
SIPDIS 
 
DEPARTMENT PASS FOR AMBASSADOR HASLACH, EAP/MTS/COPPOLAMG 
 
E.O. 12958: N/A 
TAGS: ECON ETRD EINV BX
SUBJECT: BRUNEI'S ABAC CONFERENCE: TOUGH ECONOMIC TIMES 
 
SUMMARY 
-------- 
1. (SBU) Brunei recently hosted APEC Business Advisory Council 
(ABAC) meeting.  Ambassador Todd attended a number of sessions, in 
addition to meeting with the U.S. delegates.  The meetings resulted 
in wide ranging recommendations for APEC trade ministers. This 
included a rare mid-year letter with short term recommendations. In 
addition, a summit was held on promoting small to medium enterprises 
(SMEs) during an economic crisis. Governments' role was heavily 
debated, with some coming down strongly on the side of limited 
government intervention.  The U.S. delegates told Ambassador Todd 
that Asia remains a critical market for each of their firms. The U.S 
delegates reviewed with Ambassador Todd the challenges and 
opportunities their firms see in Asia.  End Summary. 
 
RECOMMENDATIONS GALORE 
----------------------- 
 
2. (SBU) APEC's Asia Business Advisory Council (ABAC) issued their 
traditional letters and recommendations to APEC Trade Ministers. 
Meeting in Brunei during the week of May 12-15, 2009, ABAC delegates 
debated a number of proposals and recommendations.  The conference 
also resulted in a mid-year letter, an unusual occurrence, with 
short term recommendations in response to the current economic 
crisis.  The short term recommendations support the Free Trade Area 
of the Asia Pacific (FTAAP) as well as ensuring countries maintain 
their commitments to resist enacting trade barriers.  Partnering 
government and business to provide stimulus packages to increase 
consumption, on a regional and global level versus domestically, was 
also encouraged.  The long term recommendations focused on lower 
trade barriers and ratifying outstanding trade agreements. 
Harmonizing trade frameworks, including customs, transportation, and 
safety was also suggested. 
 
PROMOTING SMALL BUSINESS IN TOUGH TIMES 
---------------------------------------- 
3. (SBU) Ambassador Todd attended ABAC's summit on supporting small 
to medium size enterprises (SMEs) in turbulent economic times. 
Business leaders from both Brunei and the APEC region spoke at 
length on how to encourage SMEs development. However, a number of 
presenters simply noted their companies' efforts to promote SMEs, 
most especially Brunei Shell Petroleum (BSP). A more lengthy 
discussion was held on the role of government in SMEs development. 
Some presenters were adamant that governments should not play a role 
in SME promotion both in terms of specific programs or policy 
development.  The successful small business owners noted their 
frustration with bureaucracy and a changing policy environment. 
Ambassador Todd and others highlighted the need for governments and 
business to work together not only on SME promotion but also in 
reacting to the current financial situation. 
 
U.S. FIRMS VALUE ASIAN MARKETS 
------------------------------- 
4. (SBU) Ambassador Todd met with ABAC's U.S. delegates throughout 
the week.  The delegates, representing J.P. Morgan, Proctor and 
Gamble (P and G), and General Motors (GM) all shared with Ambassador 
Todd their perspective not only on general economic conditions but 
their companies' thoughts on the Asian market.  All agreed the Asian 
market was a key factor in world-wide economic recovery.  Given the 
differing financial conditions of each of the companies, their 
approach to the Asian markets are vastly different. Some seek more 
direct investment (GM), while others see opportunity for growth (P&G 
and J.P. Morgan). All agreed that the likelihood of more 
restructuring within U.S. firms is high, with larger companies 
either declaring bankruptcy or making strategic mergers.  Some U.S. 
firms may move to break out Asian operations given their higher 
profit margins. 
 
AMBASSADOR TODD COMMENT 
------------------------ 
5. (SBU) Brunei's ABAC conference reaffirmed the importance that 
Asia's markets and economies will play in the world economic 
recovery. There was a real concern regarding a rise in protectionist 
measures. The continued lack of consumer demand in the U.S., along 
with the H1N1 virus scare put an additional damper on the 
proceedings.  While the focus on helping SMEs was laudable, there 
was a lack of understanding of the joint role that the private 
sector and government can and should play, especially in these 
turbulent economic times. Many participants did not appear to value 
or understand the key role SMEs play in the economic stability and 
growth.  J.P Morgan, P and G, and GM represented a broad spectrum of 
U.S. businesses and their financial health. Asian investment, be it 
in U.S. firms or regionally, is fundamental to recovery. The 
mid-year recommendations, while not overtly forward leaning, provide 
one indication of ABAC members ongoing and significant concerns 
regarding regional and global economic recovery. 
 
TODD