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Viewing cable 08BUENOSAIRES1544, Embassy Election Night Event in Buenos Aires Reaches Over

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Reference ID Created Released Classification Origin
08BUENOSAIRES1544 2008-11-08 00:01 2011-08-25 00:00 UNCLASSIFIED Embassy Buenos Aires
VZCZCXRO6370
RR RUEHCD RUEHGA RUEHGD RUEHHA RUEHHO RUEHMC RUEHMT RUEHQU RUEHTM
RUEHVC
DE RUEHBU #1544/01 3130001
ZNR UUUUU ZZH
R 080001Z NOV 08
FM AMEMBASSY BUENOS AIRES
TO RUEHC/SECSTATE WASHDC 2443
INFO RUCNMRC/WESTERN HEMISPHERIC AFFAIRS DIPL POSTS
UNCLAS SECTION 01 OF 02 BUENOS AIRES 001544 
 
SIPDIS 
 
STATE FOR WHA/BSC: JSHOWELL; IIP/WHA: PCOZZENS; WHA/PDA: JDICKSON 
 
E.O. 12958: N/A 
TAGS: PREL OEXC OIIP SCUL AR KPAO KSUM OEXC AR
 
SUBJECT:  Embassy Election Night Event in Buenos Aires Reaches Over 
10 Million Argentines 
 
1.  Summary:  The U.S. Embassy's election night party attracted the 
widest and most positive media coverage of any Embassy event held in 
Argentina in recent memory.  Hosted by the Embassy at the American 
Club of Buenos Aires on the evening of November 4 and morning of 
November 5, the celebration of democracy at its best included a mock 
vote by Argentine citizens, remarks by the CDA, a mock debate by 
(well-informed Argentine graduate students posing as) Obama and 
McCain, and a contest to guess the outcome of elections in 
battleground states and the total number of electoral votes garnered 
by the winning candidate.  The impact in Argentine television, 
radio, Internet, and press media was substantial, allowing us to 
transmit a message of optimism about American democracy and the 
future of the bilateral relationship to an estimated 10 million 
Argentines.  One radio station broadcast an interview with the CDA 
that reached 600 stations throughout the hemisphere.  End Summary. 
 
 
Election Night Elicits Massive Media Response 
------------------------------------------ 
 
2.  Mission Buenos Aires sponsored an election night party for over 
300 Argentine guests and 80 media contacts.  Event participants 
viewed U.S. election returns on four large screens featuring CNN 
Espanol and CNN International.  The evening's program featured 
remarks by CDA, who focused on the areas of cooperation our two 
democracies enjoy and Argentina's 25 years of uninterrupted 
democracy.  Guests also enjoyed a mock presidential debate with two 
University of Belgrano students taking the role of McCain and Obama. 
 Argentine guests were invited to vote for their presidential 
candidate of choice, received "I voted" buttons, and later in the 
evening learned that Obama won their election by a vote of two to 
one.  Guests also participated in a contest predicting who the next 
U.S. president would be, how many electoral votes he would win, and 
which candidate would win the battleground states of Ohio, 
Pennsylvania, and Florida. 
 
3.  The Embassy's election night party attracted the widest media 
coverage of any Embassy event in recent memory.  Television, radio, 
internet and print media chose the U.S. Embassy-sponsored event as 
the center of local coverage of the vote, despite the technological 
capability and actual television arrangements to cover the election 
directly from the United States.  Four of the five broadcast 
television networks in Buenos Aires posted TV crews at the event, as 
did all of the five round-the-clock cable news networks.  Five of 
these channels broadcasted live from the event to complement the 
news feed they were getting from the United States, and featured 
interviews with the CDA, other Embassy officials, and guests. 
The combination of these television stations reaches an audience of 
several million.  Two popular weekly TV programs, roughly equivalent 
to American shows like "The Daily Show" and "The Colbert Report," 
also sent their crews, taping more colorful interviews, stories and 
spots that will air over the coming week, promising continuous 
coverage.  The Radio Continental network, which reaches 600 regional 
stations, broadcast an interview with the CDA and others at the 
event.  (To confirm the wide reach, State Department colleagues in 
Bogota reported hearing the CDA's interview.)  Argentina's top 
"dot-com" news sites, La Nacion.com and Infobae, also posted stories 
and videos of the event that will be available to readers throughout 
November. 
 
4.  Interview questions focused on the intricacies of the U.S. 
electoral process, the meaning of the election results for U.S. 
democracy, and the election result's meaning for Latin America and 
Argentina.  This allowed us to transmit an optimistic message on the 
state of our democratic process and the future of our nation's 
relationship with Argentina and the region to millions of 
Argentines. 
 
5.  The many journalists who attended the Election Night event 
showed no interest in the highly controversial Antonini Wilson 
suitcase scandal, even after the verdict of the Franklin Duran trial 
in Miami had dominated that morning's front pages.  The CDA did not 
receive a single question on the trial in the approximately 20 
interviews that he did on November 4 and 5. 
 
The Mornings Before and After: More Media Opportunities 
------------------------------------------ 
 
6.  All front pages in print media were consumed by the Obama 
victory the morning of November 5, as intense media coverage 
continued.  Three national newspapers carried stories and photos on 
the Embassy event as part of their election coverage.  Three large 
provincial newspapers carried information released by the Embassy on 
"Vote Day," reporting over 3,000 US citizens had cast their absentee 
ballots here. 
 
7.  Also on the morning of November 5, CDA gave four consecutive 
radio interviews (three top radio stations and one youth-oriented 
station, with two of them occurring in "drive-time" when radio 
 
BUENOS AIR 00001544  002 OF 002 
 
 
listening is at its peak) expressing U.S. pride for the massive show 
of democratic faith and emphasizing continued U.S. interest in the 
region.  The Mission's Press Officer also gave a phone interview to 
cable news channel C5N. 
 
8.  On Election Day itself, the largest circulation paper in the 
country, Clarin, published an opinion piece by Ambassador Wayne 
drawing a comparison between the U.S. people's passion for this 
election and the first vote in Argentina after the 1976-83 
dictatorship 25 years ago. 
 
Comment 
------- 
 
9.  Interest in the U.S. election has been at a fever pitch in 
Argentina, despite this country's high rates of anti-American 
sentiment.  Our event exploited that interest and the local media's 
avid coverage to convey an optimistic, positive message to millions 
of Argentine households.   It appears that a compelling U.S. 
presidential election like the one that we just experienced is the 
best public diplomacy program we have. 
 
KELLY