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Viewing cable 08LAPAZ1761, BOLIVIA: IPR OUTREACH PILOT PROGRAM FUNDING

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Reference ID Created Released Classification Origin
08LAPAZ1761 2008-08-15 19:33 2011-08-25 00:00 UNCLASSIFIED Embassy La Paz
VZCZCXYZ0009
RR RUEHWEB

DE RUEHLP #1761/01 2281933
ZNR UUUUU ZZH
R 151933Z AUG 08
FM AMEMBASSY LA PAZ
TO SECSTATE WASHDC 8255
UNCLAS LA PAZ 001761 
 
SIPDIS 
 
EEB/TPP/IPE PLEASE PASS TO JOSH HALLOCK. 
EEB/TPP/MTA/IPC PLEASE PASS TO RACHEL WALLACE. 
 
E.O. 12958: N/A 
TAGS: ECON EINV KIPR BL
SUBJECT: BOLIVIA: IPR OUTREACH PILOT PROGRAM FUNDING 
PROPOSAL 
 
REF: SECSTATE 58059 
 
1. Bolivia,s IPR Outreach Pilot Program Funding Award: 
Background 
 
In 2004 through 2005, USAID assisted the Servicio Nacional de 
Propiedad Intelectual (SENAPI) in modernization efforts. In 
early 2008, the USG renewed contact with SENAPI to examine 
the possibility of working together. Underlying the present 
proposal is a goal to assist Bolivia in open discussions on 
IPR issues, while serving USG interests of promoting IPR as a 
tool for economic development and encouraging compliance. 
 
2.  Outreach Plan 
 
Since the Bolivian public is largely unaware of IPR, SENAPI 
has designed a series of activities to be carried out in the 
three main cities of La Paz, Santa Cruz and Cochabamba. 
Mission Bolivia proposes to support additional activities 
through this program as a way to work with the GOB on issues 
of mutual interest, while avoiding duplication of effort. 
SENAPI,s program will include a series of academic and 
informational activities, business roundtables, and other 
activities to involve all IPR stakeholders. 
 
Main Objective: To inform the public about IPR, its role for 
economic and social development, and to build awareness. 
 
Specific Objectives: 
- involve national authorities from different areas (trade, 
exports, industry, health, etc.) in IPR programs 
- teach the public that IPR ( trademarks and industrial 
property rights specifically) is an effective tool to promote 
development 
- convey to civil society and IPR stakeholders that 
copyrights and copyright associations are mechanisms to fight 
piracy and promote cultural diversification 
 
Short term goal: To identify actors involved, discuss 
industrial property rights, copyright, and set up specific 
timelines to implement SENAPI %s action plan. 
 
Medium to long term goals: To establish a sustainable 
promotion plan to inform public and civil sectors about IPR. 
 
The SENAPI program will last an entire week each in La Paz, 
Santa Cruz, and Cochabamba, and the USG will support 
activities as described below. 
 
3. Conference Activities: 
 
a. IPR Outreach to Stakeholders 
- Patents Museum. Bolivian patents and inventions will be 
shown to the public, highlighting Bolivia,s creativity and 
the use patents for economic development. 
- Business round table on Trademarks: This "inverse" fair is 
intended to gather firms with consolidated trademarks, firms 
without trademarks and industrial designers, university 
students of marketing, graphic design and social 
communication, promoting the concept, use and practical 
experiences of trademarks. 
 
b. Parallel to the conferences, experts will inform the 
public on different IPR issues. 
 
c. Seminar: "Copyrights and the Challenges with new 
technologies" 
- Short theatrical piece on "Piracy" 
- Music, copyrights and related copyrights 
- Copyrights and software protection 
- New challenges on copyrights 
 
d.  Seminar: "Collective partnerships copyright associations" 
- Functions and reach of the collective partnerships 
copyright associations 
- Control and transparency 
- CONACINE (cinema group) 
- The role of SENAPI in the face of new challenges on 
copyrights and piracy 
 
e.  Cultural Outreach 
- National film week 
- Street Theater at the Trademarks fair 
- Introductory theatrical piece 
- Artists, Night on Calle Jaen (La Paz,s colonial museum 
street) 
- National Photographic and Painting exposition 
 
The activities are expected to attract the following 
audiences: Entrepreneurial organizations, scientific 
 
societies, academy, professional associations, teachers 
associations, cinematographers, music associations, artist 
associations, software companies, representatives,  micro, 
small and medium businesses associations, and university 
students. Materials developed will also be shared with high 
schools. 
 
4. Follow-up Activities, outreach to shareholders and students 
 
After the conferences, the USG will assist SENAPI in 
implementing other IPR informational activities, such as four 
seminars with specific social and economic sectors related to 
copyright to be held in each of the cities of La Paz, Santa 
Cruz and Cochabamba. 
 
Also, Post will assist SENAPI with about thirty encounters 
with students, ten in each of the cities of La Paz, Santa 
Cruz and Cochabamba. 
 
- - - - 
BUDGET 
- - - - 
 
SENAPI Outreach Program (Three Cities) and Follow-Up 
Activities 
 
          Item                      STATE (USD) 
Post/USAID(USD) 
        - - - - -                   - - - - - -   - - - - - - 
- - 
Outreach activities 2, 3a-e 
Activity a. 
(Set-up, local rental space, other)         600 
Activity b. 
(working material, catering services)       300 
Activity c & d. 
(rental space, materials, catering, equip) 2000 
Activity e. ( local rental space, other)    600 
Promotional Material for all activities                   2000 
 
Activities for the Follow-Up under 4 
Seminars on Copyrights in 3 cities 
(rental, catering, equip, materials)       4450 
Students encounters 3 cities 
(electronic equip., other)                 3050 
Promotional Material for all activities                   3000 
 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 
- 
Total                                     11000           5000 
 
 
5. Cost Estimates 
 
Total budget for the program is USD16000.  Post will cover 
USD5000 and is requesting USD11000 from State in special IPR 
outreach funds. Cost include edition and printing of 
promotional and informational material, local space rental, 
electronic equipment for the seminars, catering services, 
working material for the seminars, transport and distribution 
cost of promotional and informational material. Please see 
detailed budget for each activity. 
 
6. Follow-up Process 
 
USAID%s contractor BTBC has developed mechanisms to measure 
outreach activities. All events financed by the USG will be 
measured by a participants, evaluation after conference. 
 
Workshops will be implemented by sector in the three cities 
to further the dissemination of IPRs. These events will also 
be evaluated by participants after each seminar. 
 
Results of the activity will be examined in light of the 
following indicators: 
 
- Number of people attending the conferences financed by the 
USG 
- Number of potential agreements between trademark designers 
and business (at trade fair) 
- Number of people reached and press coverage at cultural 
events 
 
SENAPI will also provide a report after six months, 
discussing the impact and results of the USG-supported 
activities. 
 
7.  Additional Funding ($4,000 if available) 
 
If the additional USD4000 is available, Post will use it to 
 
 
 
expand the activities above, reaching more Bolivians with a 
message on the basic value of IPR through cultural and 
stakeholder programs.  Post will particularly target students 
and young people. 
GOLDBERG