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Viewing cable 08HANOI996, VIETNAM PROPOSAL FOR FY 2008 IPR OUTREACH PILOT PROGRAM

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Reference ID Created Released Classification Origin
08HANOI996 2008-08-28 06:25 2011-08-25 00:00 UNCLASSIFIED Embassy Hanoi
VZCZCXRO0282
RR RUEHCHI RUEHDT RUEHHM RUEHNH
DE RUEHHI #0996/01 2410625
ZNR UUUUU ZZH
R 280625Z AUG 08
FM AMEMBASSY HANOI
TO RUEHC/SECSTATE WASHDC 8359
INFO RUEHHM/AMCONSUL HO CHI MINH 5059
RUCNASE/ASEAN MEMBER COLLECTIVE
RUEATRS/DEPT OF TREASURY WASHINGTON DC
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEHBK/AMEMBASSY BANGKOK 6443
UNCLAS SECTION 01 OF 02 HANOI 000996 
 
STATE FOR EAP/MLS AND EEB/TPP/IPE JURBAN 
STATE FOR EEB/TPP/IPE FOR HALLOCK, WATTS, AND KEAT 
STATE PASS USTR JCHOE-GROVES, DBISBEE AND RBAE 
AMEMBASSY BANGKOK FOR USPTO JNESS 
 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: EAID KIPR ECON ETRD VM
SUBJECT: VIETNAM PROPOSAL FOR FY 2008 IPR OUTREACH PILOT PROGRAM 
 
REF: (A) 08 STATE 58059 (B) 08 HANOI 602 
 
HANOI 00000996  001.2 OF 002 
 
 
1. Mission Vietnam is pleased to submit a program proposal for 
consideration by EEB as part of the 2008 IPR Outreach Pilot Program 
(REF A).  This proposal follows on our May 16, 2008 Roundtable with 
U.S. business representatives in Vietnam (REF B) and consultations 
with the Government of Vietnam's (GVN) National Office of 
Intellectual Property (NOIP), National Copyright Office (COV), and 
the Ministry of Industry and Trade's (MOIT) Market Management Bureau 
(MMB). 
 
2. Previous IPR outreach efforts identified weak enforcement of 
Vietnam's laws; low, non-deterrent penalty levels; a lack of 
expertise throughout the ranks of Vietnamese authorities; and low 
levels of public awareness as the most critical impediments to the 
protection of intellectual property rights (IPR) in Vietnam (REF B). 
 Officials from Vietnam's Market Management Bureau, which has 
primary oversight for IPR law enforcement policies, say that 
enforcing IP laws is complicated by the lack of understanding among 
retailers of their legal obligations and the economic impact upon 
the IP holders from the sale of counterfeit goods.  This is not 
necessarily limited to small mom-and-pop establishments; Market 
Watch officials tell us that some of Vietnam's largest retailers, 
including foreign-owned megastores, routinely peddle illicit goods. 
 
3. This outreach project would pursue a general awareness campaign 
and serve as a "fair warning" to retailers known to carry illicit 
goods, while serving as a starting point for a broader 
anti-counterfeit effort throughout Vietnam's retail sector. 
Bilateral engagement on the project could help yield improvements as 
Vietnam grapples with the challenges of implementing its many new 
IPR commitments. 
 
PROJECT OVERVIEW 
---------------- 
 
4. In conjunction with Market Management, Post proposes to develop a 
booklet on IPR and counterfeit goods.  The booklet would contain 
straightforward information on illicit goods and explain why 
intellectual property rights are important to Vietnam and its 
citizens and why Vietnam and its citizens should protect IPR.  The 
brochure would define a counterfeit good, describe the legal and 
economic consequences of peddling such wares, suggest locations 
where vendors could obtain legitimate goods for sale to consumers, 
and list contact information for IP-related departments and agencies 
in Vietnam to assist retailers and consumers who would like to 
report counterfeit products or learn more. 
 
5. Market Watch authorities would distribute the booklet to 
retailers and provincial consumer protection associations in areas 
with high rates of counterfeit goods during information sessions. 
MMB would also publish the information on their website. 
 
6. The booklet's publication and initial distribution would be 
accompanied by a press release coordinated through the Embassy's 
Public Affairs Section.  If the project proves successful and 
supplemental funding allows, Post would expand the effort to reach 
small, family-owned stores - the core of Vietnam's retail sector. 
 
7. Post would monitor results by tracking the number of brochures 
distributed, gathering feedback from participants of the program, 
including retailers who receive the booklet, comparing before and 
after rates of enforcement by Market Watch authorities, and 
monitoring related press coverage and web traffic at the booklet's 
internet site. 
 
PROJECT BUDGET 
-------------- 
 
8. Post proposes the following project budget: 
 
- Develop, edit, type, print and bind 2,000 thousand copies of a 
16-page booklet: $13,125 
 
- Provincial information sessions with retailers and consumer 
protection associations (64 provinces): $3,000 
 
PROJECT TIMELINE 
---------------- 
 
9. Post proposes the following project timeline: 
 
- August 15 to September 12: Information product development 
 
 
HANOI 00000996  002.2 OF 002 
 
 
- September 15 - September 30: Booklet printing / shipping 
 
- October 1 - December 31: MMB authorities conduct information 
sessions with local retailers and consumer protection associations 
and distribute booklets 
 
- November 1 - March 31: Results monitoring 
 
- April 15: Results monitoring report complete.  Submit results to 
EEB. 
 
10. Please direct questions to Economic Officer Jeff Bowan 
(BowanJD@state.gov). 
 
MICHALAK 
 
 
 
 
1