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Viewing cable 08ABUJA1634, NIGERIA: 2008 IPR OUTREACH PILOT PROGRAM PLAN

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Reference ID Created Released Classification Origin
08ABUJA1634 2008-08-15 12:08 2011-08-25 00:00 UNCLASSIFIED Embassy Abuja
VZCZCXRO1667
PP RUEHMA RUEHPA
DE RUEHUJA #1634 2281208
ZNR UUUUU ZZH
P 151208Z AUG 08
FM AMEMBASSY ABUJA
TO RUEHC/SECSTATE WASHDC PRIORITY 3706
INFO RUEHOS/AMCONSUL LAGOS PRIORITY 9825
RUCPDOC/DEPT OF COMMERCE WASHDC
RUEATRS/DEPT OF TREASURY WASHDC
RUEAWJA/DEPT OF JUSTICE WASHDC
RUEHZK/ECOWAS COLLECTIVE
UNCLAS ABUJA 001634 
 
SIPDIS 
 
DEPARTMENT FOR EEB/TPP/IPE (HALLOCK, WATTS, & KEAT) AND PASS TO USTR 
(AGAMA AND GARDE) 
USDOC FOR 3317/ITA/OA/KBURRESS 
USDOC FOR 3130/USFC/OIO/ANESA/DHARRIS 
USDOC FOR USPTO - TONI HICKEY 
USDOJ FOR MARIE-FLORE KOUAME 
 
E.O. 12958: N/A 
TAGS: KIPR EPPD ECON EAID PGOV NI
SUBJECT: NIGERIA: 2008 IPR OUTREACH PILOT PROGRAM PLAN 
 
REF: STATE 58059 
 
1.  Mission Nigeria looks forward to participating in the IPR 
Outreach Pilot Program for 2008.  The following is a summation of 
the Program Plan per reftel instructions. 
 
2.  PAS Abuja and Lagos will work with the Nigerian recording and 
motion picture industries, and Nigerian government officials to 
produce a series of public announcements with famous Nigerian 
artists to increase public awareness of intellectual property 
rights.  The program will target youth and urban areas around the 
country to help explain IP and encourage Nigerians to not purchase 
pirated artistic works.  The public announcements will be aired on 
the radio. 
 
3.  Proposed program dates would be in November/December 2008. 
Total budget for the program is $16,000.  Post would cover $5,000.00 
and is requesting $11,000 from the EB Bureau in special IPR outreach 
funds.  Cost includes production fees, studio time, fees for airing 
and stipends for artists participating in the public announcements. 
The budget for the program will be: 
-- $200   Studio Fees. 
-- $1,600  Production costs. 
-- $500   Stipend for Artists. 
-- $13,700 Airing fees (each 60 second PA costs $103). 
$16,000 Total. 
 
4.  Post will work closely with the recording and music industry, 
Nigerian Copyright Commission and the movie and television industry 
to produce short, clear and powerful public announcements that will 
increase IP public's awareness and seek to build public consensus 
that pirated works damage Nigeria's economy and hurt the creative 
industries. 
 
5.  Program results will be measured by a roundtable follow-up and 
debriefing with industry, and Nigerian government officials to 
discuss the impact of the public announcements in January 2009. 
 
6.  Nigeria is a major source of pirated music, movies in Africa. 
It is estimated that up to 18 optical disk plants are manufacturing 
millions of pirated works per day.   Public awareness is very low 
and measures to improve this have been taken by the Nigerian 
government and private sector but more needs to be done.  Nigerian 
government agencies have been responsive to greater bilateral 
engagement in IP and have requested USG assistance.  The USG has 
sponsored more than 50 GON officials for training at the USPTO 
Global Intellectual Property Academy within the last year and GIPA 
recently held a June GIPA workshop on enforcement in Abuja that was 
well-attended by GON agencies and the private sector.  In August, 
the US Department of Justice and State Department are hosting a 
seminar on optical disk enforcement in Lagos. 
 
7.  Nigeria has a robust and dynamic music, movie and television 
industries.  These industries are acutely aware of the low level of 
public awareness to the wrongs of purchasing pirated goods and have 
sought USG assistance to improve the situation. 
 
8.  The GON's robust engagement, private sector leadership and 
Nigeria's large population serve as the perfect backdrop for 
creative efforts to increase public awareness to IP piracy.  Nearly 
all of Nigeria's 140 million citizens have regular and sustained 
access to radio and television broadcasts and these mediums are the 
quickest and most efficient means to reach the large population of 
youths and urban residents. 
 
PIASCIK