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Viewing cable 08OSAKAKOBE128, JAPAN'S OPPOSITION DPJ USES RECRUITING SYSTEM

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Reference ID Created Released Classification Origin
08OSAKAKOBE128 2008-06-24 03:54 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Consulate Osaka Kobe
VZCZCXRO1592
OO RUEHFK RUEHKSO RUEHNAG RUEHNH
DE RUEHOK #0128/01 1760354
ZNR UUUUU ZZH
O 240354Z JUN 08
FM AMCONSUL OSAKA KOBE
TO RUEHC/SECSTATE WASHDC PRIORITY 1129
INFO RUEHKO/AMEMBASSY TOKYO IMMEDIATE 8259
RUEHKSO/AMCONSUL SAPPORO PRIORITY 0226
RUEHNAG/AMCONSUL NAGOYA PRIORITY 2343
RUEHFK/AMCONSUL FUKUOKA PRIORITY 0216
RUEHNH/AMCONSUL NAHA PRIORITY 0239
UNCLAS SECTION 01 OF 02 OSAKA KOBE 000128 
 
SENSITIVE 
 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: PGOV JA
SUBJECT: JAPAN'S OPPOSITION DPJ USES RECRUITING SYSTEM 
TO BATTLE RULING LDP 
 
1. (SBU) Summary. The Democratic Party of Japan (DPJ) 
is tapping young candidates recruited through its 
national headquarters to run against entrenched ruling- 
party lawmakers in the next parliamentary election. The 
process is sometimes a source of friction with local 
party chapters, which complain that recruits have 
strong resumes but no stomach for campaigning. Recruits 
can count on a $7,000 monthly check, canned speeches 
and a DPJ mentor. But the party closely monitors its 
investment, and weak recruits run under the threat of 
losing their endorsement before election day. End 
summary. 
 
2. (SBU) Seeking insights into the DPJ's strategy ahead 
of Japan's next Lower House elections, post interviewed 
three first-time DPJ challengers in Osaka and Kobe: Kei 
Otani, a 37-year-old salaryman who graduated from party 
chief Ichiro Ozawa's "boot camp" for politicians; 
Koichi Mukoyama, a 51-year-old former city assemblyman; 
and Toshiro Ishii, the 37-year-old adopted son of a 
senior DPJ lawmaker. Their backgrounds underscored the 
evolving mix of candidate profiles in the DPJ 
recruits from the private sector, local lawmakers 
climbing the rungs of power and "all in the family" 
politicians. All three were recruited through the 
party's national headquarters. 
 
3. (SBU) DPJ national headquarters recruits mainly to 
plug holes in districts that have been unable to find a 
viable candidate of their own. Applicants must write an 
essay and sweat through an interview with a senior DPJ 
politician. Passing the exam does not guarantee a shot 
at office, however. Recruits must win over the local 
party chapter, a process that is sometimes a source of 
friction. DPJ officials in Osaka told us that party 
headquarters was too easily impressed by a good-looking 
resume. Such candidates, they said, often lack the 
humility required to make stump speeches to morning 
commuters and to get along with local politicians. 
 
4. (SBU) The DPJ's reliance on candidates recruited by 
party headquarters varies by region, Ishii said. 
Whereas the transient nature of Tokyo's population 
makes voters there more accepting of outsiders, in 
Osaka only two of the party's 16 Lower House contenders 
were chosen nationally. But in rural areas lacking a 
deep pool of talent, the number of recruits is 
relatively high. 
 
5. (SBU) All DPJ candidates receive a generous monthly 
package of subsidies from party headquarters: 500,000 
yen for campaign costs and 200,000 yen for personal 
expenses. A DPJ staffer said the package makes the 
party an attractive option for aspiring politicians 
with no family connections. But he emphasized that 
candidates need to be able to raise money to have a 
shot at unseating an incumbent, estimating that 
neophytes can bring in up to 500,000 yen a month 
through fundraising activities. 
 
6. (SBU) Though there is no field manual for new DPJ 
recruits, the party has a mentoring system. Ahead of 
the next Lower House race, each young DPJ politician 
has been assigned an incumbent Upper House politician 
as an advisor. Candidates also periodically receive 
canned speeches and policy guidance by e-mail. But 
party headquarters otherwise takes a surprisingly 
hands-off approach. Mukoyama said his campaign had been 
visited by senior officials from party headquarters 
only three times since May 2007 for face-to-face 
consultations. 
 
7. (SBU) To be sure, DPJ headquarters closely monitors 
the return on its investment. It conducts district-by- 
district voter surveys, which Ishii said were 
unreliable because the sample sizes were as small as 
500 respondents. Candidates must report monthly how 
many posters they put up, stump speeches they gave, and 
volunteers they enrolled. Mukoyama said he typically 
knocks on 200-300 doors per day and makes his pitch to 
commuters in the morning and evening. Those running a 
strong campaign can expect performance bonuses, while 
laggards could find themselves dropped by the party 
before election day. (Media reports have suggested the 
DPJ plans to replace a handful of candidates.) 
 
 
OSAKA KOBE 00000128  002 OF 002 
 
 
8. (SBU) Otani, a graduate of elite Tokyo University 
who worked for Sumitomo Corp. investing in U.S. 
startups, is a veteran of a "boot camp" for aspiring 
politicians run by Ozawa -- the Ozawa Seiji Juku, 
founded in 2003. Twice a year for two years, 20 to 30 
participants attend four-day retreats where the DPJ 
chairman expounds his leadership philosophy. Otani said 
the course was not intended to provide practical advice 
for campaigning. Ishii described it as a shadow 
recruitment system Q- a way for Ozawa to discover new 
talent and build his support within the party. In any 
case, only two of its graduates have gone on to 
national office. 
 
9. (SBU) Comment. Although the DPJ is widely associated 
with "public" recruiting of candidates Q an image it 
embraces to distinguish itself from the political 
dynasties of the long-ruling Liberal Democratic Party 
the term is something of a misnomer. Our interlocutors 
said that local DPJ lawmakers have become the fastest- 
growing pool of recruits for national office. Still, 
the party has built a system that allows true outsiders 
like Otani to throw their hat in the ring, and the 
DPJ's push for power will depend in part on the success 
of its recruitment strategy. End comment. 
 
RUSSEL