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Viewing cable 07BOGOTA7019, AMBASSADOR BROWNFIELD'S SEPTEMBER 24 CALL ON TRADE

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Reference ID Created Released Classification Origin
07BOGOTA7019 2007-09-27 18:06 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Bogota
VZCZCXYZ0000
RR RUEHWEB

DE RUEHBO #7019 2701806
ZNR UUUUU ZZH
R 271806Z SEP 07
FM AMEMBASSY BOGOTA
TO RUEHC/SECSTATE WASHDC 9184
INFO RUEHCV/AMEMBASSY CARACAS 9349
RUEHPE/AMEMBASSY LIMA 5442
RUEHZP/AMEMBASSY PANAMA 0666
RUEHQT/AMEMBASSY QUITO 6040
UNCLAS BOGOTA 007019 
 
SIPDIS 
 
SENSITIVE 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: CASC ETRD EINV PGOV CO
SUBJECT: AMBASSADOR BROWNFIELD'S SEPTEMBER 24 CALL ON TRADE 
MINISTER PLATA 
 
1. (SBU) Summary.  Minister of Trade, Industry and Tourism 
Luis Guillermo Plata on September 24 told the Ambassador that 
the dramatic turnaround of Colombia remains a process and 
still requires expanded trade and investment.  The Minister 
applauds USG efforts to expand the bilateral economic 
relationship through the Total Economic Engagement (TEE) 
process and stands ready to work closely with us to develop a 
working agenda.  Increased tourism holds a key position in 
Colombia's development plan due to its positive impact on 
small business and its multiplier effect.  The Minister made 
a pitch for revision of the U.S. Travel Warning on Colombia 
given improvements in security.  End Summary. 
 
2. (SBU) The Ambassador paid an introductory call on Minister 
Plata on September 24.  The Ministry's three Vice Ministers 
-- Eduardo Munoz (Trade), Oscar Rueda (Tourism) and Sergio 
Diazgranados (Industry) -- accompanied Plata.  The Minister 
emphasized that Colombia remained mid-way down the path of 
its dramatic turnaround under President Uribe, which has 
generated dramatic and steady improvements in GDP growth, 
foreign direct investment (FDI), employment and security. 
The country registered 7.5% growth in the first half of 2007, 
Plata added, a clip that must continue for five-to-ten years 
to cement the gains.  "We are near the tipping point" of 
making this turnaround complete, he added, emphasizing that 
passage of the U.S.-Colombia Trade Promotion Agreement 
(CTPA), continued FDI expansion and tourism growth remains 
essential to achievement of this goal. 
 
3.  (SBU) The Ambassador stressed that approval and 
implementation of the CTPA remains the USG's principle 
economic priority in Colombia.  He added that our robust 
bilateral economic links extend well beyond the agreement. 
Building on the recent visits of EEB Assistant Secretary 
Sullivan and Under Secretary for Economic, Energy and 
Agricultural Affairs Reuben Jeffery, he suggested that we 
work together to develop a broad agenda for engagement to 
complement the CTPA under the TEE umbrella.  Plata concurred 
with the Ambassador's suggestion, and proposed a follow-on 
meeting after his upcoming trip to Europe in late OctobeQto 
fQut an agenda.QQvedQ key to 
Colombia's economQQdepended on increasing the value 
added of Colombia's productive capacity through the 
development of new products, and not merely increasing 
production of traditional goods such as coffee, coal, 
petroleum and bananas.  He would like to explore development 
of a venture capital industry in Colombia, and proposed 
establishing links between the GOC and Small Business 
Administration to aid small and medium business development. 
Munoz added that Colombia remains extremely interested in 
APEC membership, and the GOC would soon present a proposal 
for participation in APEC working groups in preparation for 
the lifting of the moratorium on new members in 2010. 
 
4. (SBU)  Minister Plata emphasized the important role of 
tourism in Colombia's development plan, highlighting the 
doubling of tourists from 500,000 in 2002 to 1 million in 
2006.  Colombia remains on pace to increase tourism to 1.3 
million in 2007, with the goal of attracting 4 million 
visitors by 2010.  He noted that Royal Caribbean cruise lines 
returned to Cartagena this year after a 5 year absence, and 
that Princess cruise lines has announced plans to begin 
service in the near future.  Tourism, in Plata's view, has a 
significant multiplier effect and positive social impact as 
monies flow to small and medium-sized businesses.  The time 
is right, he continued, for a stepped-up promotional campaign 
which had been on the shelf during the years of heightened 
violence in Colombia.  The U.S. provides 28% of visitors to 
Colombia, a figure that could substantially increase 
according to Plata if the State Department modified its 
Travel Warning.  Plata contends that the current warning does 
not accurately reflect improvements on the ground in 
Colombia, particularly in popular tourist areas such as San 
Andres, Cartagena, Medellin, Bogota and the Department of 
Santander.  He requested the Ambassador's assistance in 
seeking a revision of the Travel Warning language. 
Brownfield