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Viewing cable 07BUENOSAIRES1058, NEW GOA INVESTMENT PROMOTION AGENCY TO FOCUS ON HIGH TECH

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Reference ID Created Released Classification Origin
07BUENOSAIRES1058 2007-05-29 20:56 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Buenos Aires
VZCZCXYZ0001
RR RUEHWEB

DE RUEHBU #1058/01 1492056
ZNR UUUUU ZZH
R 292056Z MAY 07
FM AMEMBASSY BUENOS AIRES
TO RUEHC/SECSTATE WASHDC 8270
RUCPDOC/USDOC WASHINGTON DC
INFO RUEATRS/DEPT OF TREASURY WASHINGTON DC
RUEHC/DEPT OF LABOR WASHINGTON DC
RHMFIUU/HQ USSOUTHCOM MIAMI FL
RUEHAC/AMEMBASSY ASUNCION 6197
RUEHCV/AMEMBASSY CARACAS 1264
RUEHMN/AMEMBASSY MONTEVIDEO 6474
RUEHSG/AMEMBASSY SANTIAGO 0440
RUEHBR/AMEMBASSY BRASILIA 6064
RUEHGT/AMEMBASSY GUATEMALA 0257
RUEHLP/AMEMBASSY LA PAZ MAY STOCKHOLM 0058
RUEHVL/AMEMBASSY VILNIUS 0092
RUEHFR/AMEMBASSY PARIS 1257
RUEHSO/AMCONSUL SAO PAULO 3302
RUEHRI/AMCONSUL RIO DE JANEIRO 2240
UNCLAS BUENOS AIRES 001058 
 
SIPDIS 
 
SIPDIS 
SENSITIVE 
 
EB/OIA FOR WSCHOLZ, JFINN 
PARIS FOR OECD 
USDOC FOR 4322/ITA/MAC/OLAC/PEACHER 
PASS NSC FOR JOSE CARDENAS, ROD HUNTER 
PASS USTR FOR EEISSENSTAT, SCRONIN 
TREASURY FOR TRAN 
 
E.O. 12958: N/A 
TAGS: EINV ECON KIPR PREL OECD AR
SUBJECT: NEW GOA INVESTMENT PROMOTION AGENCY TO FOCUS ON HIGH TECH 
AND CREATIVE CONTENT SECTORS 
 
REF: Buenos Aires 750 
 
This cable contains business-sensitive information.  Not for 
internet distribution. 
 
------- 
Summary 
------- 
 
1. (SBU) Beatriz Nofal, head of the GoA's recently established 
investment promotion agency, Prosper-Ar, will focus her 
organization's efforts on attracting investment in the high tech and 
creative content sectors.  In a May 18 meeting with Ambassador, 
Nofal said she would also like to be become involved in the dialogue 
on Argentine participation in a regional bio-fuels initiatives.  She 
called Argentina's "off-cover" OECD credit rating an impediment to 
new foreign investment and agreed that regularizing Paris Club 
arrears would go a long way to improving that rating and Argentina's 
ability to access G-8 official export credits.  Ambassador presented 
Nofal an invitation letter to attend the DoC-sponsored Americas 
Competitiveness Forum in Atlanta June 10-12, noting that Economy 
Minister Miceli, Planning Minister De Vido and Cordoba province 
governor De La Sota had already accepted invitations.  Nofal noted 
that near term plans to visit Spain, Italy and France may make it 
difficult for her to accept.  With substantial prior government 
service, Nofal has been mooted as an Economy Minister candidate in a 
possible Christina Kirchner government. Given Prosper-Ar's focus on 
the high tech and creative content sector, Post will explore the 
possibility of engaging Nofal as a senior level GoA interlocutor to 
address U.S. pharmaceutical IPR concerns.  End Summary 
 
------------------------------------------- 
Argentina's New Investment Promotion Agency 
------------------------------------------- 
 
2. (SBU) Ambassador met May 18 with Beatriz Nofal, the 
Secretary-level head of the GoA's new investment promotion agency, 
 
SIPDIS 
Prosper-Ar (Agencia Nacional de Desarrollo de Inversiones). 
Prosper-Ar remains in a start-up mode, Nofal said, with only five 
professionals on staff and a move into permanent office space 
scheduled for June.  While getting her Prosper-Ar office fully 
staffed and on its feet remains Nofal's first priority, she said the 
Foreign Ministry has been pushing her to travel extensively to 
promote Argentina as an attractive destination for investment. 
Nofal noted she has already planned trips to Spain, Italy and France 
in the next few months. 
 
3. (SBU) Prosper-Ar will focus on attracting investment in the high 
tech and creative content sectors, given Argentina's highly educated 
and internationally competitive skilled workforce.  She noted that 
American Chamber of Commerce Executive Directors have encouraged her 
efforts and listed a number of significant recent investments by 
major U.S. players in Argentina, including Google (opening a 
regional hub office in Buenos Aires); JPMorgan Chase (recently 
opened a financial research hub here); and call center major 
Teletech (currently with 3,600 employees in Buenos Aires and, 
according to Nofal, plans to expand to the 10,000 level).  Nofal 
said that Prosper-Ar would also like to be become involved in the 
dialogue on Argentine participation in regional bio-fuels 
initiatives. 
 
-------------------------- 
OECD Credit Rating Concern 
-------------------------- 
 
4. (SBU) In the OECD's export credit agency rating scheme, Argentina 
is currently rated in the lowest category, Nofal said, effectively 
 
 
putting Argentina "off-cover" for all major G8 export credit 
agencies and investment promotion financing agencies.  Nofal said 
she had highlighted this with Foreign Minister Taiana as an 
impediment to new foreign investment.  Ambassador suggested that 
regularizing Argentina's Paris Club arrears would go a long way to 
improving the nation's OECD credit rating and ability to access G8 
official export credits.  Nofal agreed. 
 
5. (SBU) In a follow-on conversation with EconCouns, she cited the 
recent case of the GoA's call for international bids to construct a 
high speed 700 km rail link in stages from Buenos Aries through 
Rosario to Cordoba.  While four European firms originally presented 
themselves as bidders in 2006 (France's Alstom, Germany's Siemens, 
Spain's CAF, and Italy's Impregilo) on this $1 billion-plus project, 
ultimately only France's Alstom (in a consortia, Veloxia, with local 
partners Iecsa, Emepa and Isolux Corsan) made a final proposal in 
2007.  Nofal said that, while a "normal" bid of this type and 
magnitude would be largely underwritten by official export credit 
agencies (ECAs), the Veloxia group's financing proposal was entirely 
underwritten by France's Societe General at rates substantially 
higher than ECAs would normally charge. (Note: Local media has 
reported that GoA Finance Secretary Chodos called the conditions 
proposed by Societe General "unacceptable."  It is not clear whether 
Chodos was referring to security conditionality or to pricing.  End 
Note.) 
 
----------------------------- 
Atlanta Competitiveness Forum 
----------------------------- 
 
6. (SBU) Ambassador presented Nofal an invitation letter to attend 
the DoC-sponsored Americas Competitiveness Forum in Atlanta June 
10-12, noting that Economy Minister Miceli, Planning Minister De 
Vido and Cordoba province Governor De La Sota had already accepted 
invitations.  Nofal accepted, contingent on her being able to 
re-arrange upcoming travel plans to Europe.  (Note: In a follow-on 
telecom with EconCouns, Nofal said it was unlikely she would be able 
to attend due to conflicting European travel and family obligations. 
End Note.)  She suggested inviting a number of high-energy private 
sector Argentine entrepreneurs, including Fernando Oris de Roa of 
Sociedad Anonima San Miguel; Mariano Nejamkis, Presidente of 
Deremate.com (Argentina's E-Bay equivalent); and Daniel Van Pierde, 
President of Quimica Estrella S.A. 
 
----------------------------------- 
World Economic Forum (WEF) Santiago 
----------------------------------- 
 
7. (SBU) Nofal noted her April 2007 participation in the WEF's 
regional Santiago conference, where she participated in a panel on 
improving competitiveness and the investment climate in Latin 
America.  She said she thoroughly enjoyed herself in Santiago and 
felt she had effectively rebutted a WEF report released during the 
conference that showed Argentina trailing in regional investment. 
Nofal said she had been "ambushed" at the WEF conference by a 
journalist who took out of context her statement that Paris Club and 
bond holdout matters would be only dealt with after upcoming October 
2007 elections. 
 
------- 
Comment 
------- 
 
8. (SBU) With a doctorate from Johns Hopkins and with prior service 
in the GoA Economy Ministry and in parliament, Nofal has been mooted 
as a possible Economy Minister candidate in a Christina Kirchner 
government.  Her frictions with current Economy Minister Miceli have 
 
also been widely reported in the media. 
 
9. (SBU) Given Prosper-Ar's focus on the high tech and creative 
content sector, Post will explore the possibility of engaging Nofal 
as a senior level interlocutor to encourage the GoA to engage on 
U.S. pharmaceutical investor IPR concerns.  During the April 10 
roundtable with U.S. pharmaceutical firms (Reftel), company managers 
argued that the strongest leverage they may have to push for 
improved GoA enforcement of pharmaceutical patents was the 
increasing volume of clinical research they conduct here with the 
support of  highly trained and qualified Argentine scientists and 
technicians. 
 
WAYNE