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Viewing cable 07HANOI280, VIETNAM'S NOMINATION FOR PUBLIC DIPLOMACY ACTIVITIES TO

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Reference ID Created Released Classification Origin
07HANOI280 2007-02-14 04:03 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Hanoi
VZCZCXRO6720
PP RUEHHM
DE RUEHHI #0280/01 0450403
ZNR UUUUU ZZH
P 140403Z FEB 07
FM AMEMBASSY HANOI
TO RUEHC/SECSTATE WASHDC PRIORITY 4610
INFO RUEHHM/AMCONSUL HO CHI MINH 2535
RUEHPH/CDC ATLANTA GA
RUEAUSA/DEPT OF HHS WASHINGTON DC
RUEHRC/DEPT OF AGRICULTURE WASHINGTON DC
UNCLAS SECTION 01 OF 02 HANOI 000280 
 
SIPDIS 
 
STATE FOR INR (RAYMOND LESTER), G/AIAG (CAROLINE MEIRS, CHARLES 
PATTERSON), EAP/MLS (DOUG SONNEK), EAP/PD (JDAVIES, LHIGH) 
 
STATE PASS TO HHS/OGHA (EELVANDER, DBELL AND ABHAT) 
 
SENSITIVE 
 
SIPDIS 
 
E.O. 12958: N/A 
TAGS: SENV TBIO KFLU KPAO KSCA EAGR AID AMGT VM
SUBJECT: VIETNAM'S NOMINATION FOR PUBLIC DIPLOMACY ACTIVITIES TO 
ADDRESS THREAT OF AVIAN AND HUMAN PANDEMIC 
 
REF: STATE 05323 
 
1.  (SBU) Summary: Mission Vietnam submits this activity proposal 
for consideration under the Avian Influenza Action Group's (AIAG) 
program to promote public diplomacy and communicate U.S. foreign 
policy objectives (reftel).  The proposal, "Capacity Strengthening 
for Public Health Journalism to Combat Avian Influenza in Vietnam," 
is designed to help significantly enhance the competence of senior 
Vietnamese media personnel in understanding and conveying to mass 
audiences important messages regarding Avian Influenza.  At the same 
time, the program will train key personnel in the elements of 
investigative journalism, supporting broader themes of good 
governance and accountability.  The intended goal is to foster the 
provision of accurate, actionable information to literally tens of 
millions in a country already hard hit by the disease.  End 
Summary. 
 
2.  (U) The GVN has been praised by the international donor 
community for taking strong action in combating AI since the first 
poultry outbreaks in 2003.  Despite suffering a total of 93 human 
cases and 42 deaths, Vietnam is now considered a "model" in the 
region due in large part to nationwide poultry vaccination campaigns 
and persistent efforts of all state agencies to mobilize against the 
common enemy of H5N1.  The battle in Vietnam is not won, however, 
and the urgent need exists to educate Vietnam's 84 million people on 
issues ranging from government accountability with regard to health 
risks to age-old backyard poultry practices. Post is confident that 
the propose public diplomacy activities described below will not 
only increase understanding of avian and human influenza in the 
media and beyond, but will enhance a growing sense of cooperation 
and partnership between our two countries.  Equally important is the 
lasting expertise in public health reporting these Vietnamese 
journalists and editors will develop and share, and the appreciation 
they will gain of the importance of detecting early signs of a 
pandemic before it becomes widespread. 
 
3.  (SBU) Journalists in Vietnam have an important role to play, as 
they begin to take on investigative reporting roles that challenge 
the current governance norms at all levels.  However, there is no 
real tradition of investigative journalism in Vietnam, and training 
for most members of the media does not include the expertise 
building or specialization that one finds in the United States and 
other nations with free media.  Mission Vietnam's project, as 
proposed, seeks to help train a cadre of health and science 
journalists to build public awareness at grassroots levels via mass 
media outlets, namely newspaper and television.  The activity will 
be managed by PAS staff, with significant input and assistance from 
the ESTH's and HHS Health Attache's offices.  It will complement 
ongoing efforts by USG implementing partners, including Abt 
Associates and CARE International, who are members of the PAHI's 
information, education and communications (IEC) network, whose 
activities include social marketing, and public announcement 
broadcasting systems as well as posters and billboards. 
 
4.  (U) The global goal is an informed and educated media that 
understands their role in informing the public, and engages them by 
galvanizing public opinion and actions to support preparedness, 
surveillance and detection, and response and containment efforts. 
The activity objective is to develop the capacity of newspaper and 
TV journalists and editors on the subject of avian and human 
pandemic influenza, thereby enabling the state media in Vietnam to 
more fully prepare for and respond to this looming threat.  As 
proposed, the $50,000 activity would include a targeted study 
exchange to the United States for senior writers and editors of 
health and science journalism, followed by journalism workshops held 
in Hanoi and in Ho Chi Minh City or Can Tho in southern Vietnam. 
Post anticipates that other workshop sponsors, including UNICEF, 
will provide matching funds of approximately US$10,000. 
 
5.  (U) Proposed activities include a targeted study exchange to the 
United States for three Vietnamese editors of major news outlets and 
one Vietnamese avian influenza expert, who would be hosted by two 
professors of a U.S. school of journalism with expertise on public 
health reporting.  The American hosts (journalism professors) will 
then travel to Vietnam to conduct training workshops in northern and 
southern Vietnam for approximately 25 Vietnamese journalists.  The 
training workshops will include basic information on AI from public 
health and veterinary perspectives, lessons learned from the study 
tour to the U.S., and targeted journalism training with a focus on 
health and science journalism.  Post anticipates that other donors, 
including UNICEF, may co-sponsor one or more of these training 
workshops.  The PAHI's IEC Network sponsored national AI 
 
HANOI 00000280  002 OF 002 
 
 
communications workshops in Hanoi on November 29, 2005 and March 3, 
2006. 
 
6.  (U) Mission Management strongly supports this important public 
diplomacy proposal as it directly supports the Mission's Performance 
Plan and advances the GVN's Partnership on Avian and Human Pandemic 
in Vietnam.  The full proposal, with cost breakdowns, will be sent 
by email to the AIAG Coordinator Caroline Meirs as requested in 
reftel. 
 
ALOISI