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Viewing cable 07COLOMBO103, BFIF FY07 PROPOSALS

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Reference ID Created Released Classification Origin
07COLOMBO103 2007-01-18 09:53 2011-08-25 00:00 UNCLASSIFIED Embassy Colombo
VZCZCXYZ0001
RR RUEHWEB

DE RUEHLM #0103 0180953
ZNR UUUUU ZZH
R 180953Z JAN 07
FM AMEMBASSY COLOMBO
TO RUEHC/SECSTATE WASHDC 5172
INFO RUCPDOC/USDOC WASHDC
RUEHNE/AMEMBASSY NEW DELHI 0504
UNCLAS COLOMBO 000103 
 
SIPDIS 
 
SIPDIS 
 
EB/CBA for DENNIS WINSTEAD 
 
E.O. 12958: N/A 
TAGS: BEXP ECON EFIC ETRD CE MV
SUBJECT: BFIF FY07 PROPOSALS 
 
REF: 2006 STATE 189849 
 
Post wishes to express its appreciation for EB/CBA's continued 
support of commercial activities in Sri Lanka and Maldives and 
proposes the following BFIF activity for FY07: 
 
US Trade Fair - Maldives: 
 
(a) Justification: The US Trade Fair in the Maldives has recorded 
significant growth over the past few years and has become a regular 
feature in the Maldives trade calendar.  The event has developed 
from a catalog show to a fully fledged trade show with the 
participation of some of the major US companies operating in the 
country.  The 2006 event recorded the highest contingent of US 
companies participating at an Embassy organized trade show in the 
Maldives and included IBM, Chevron, Robert Mondavi and South West 
Windpower Inc. In 2005 the trade show was expanded into a 
US-Maldives Friendship Week with the participation of the Economic, 
Consular, Public Affairs and Defense Attache sections of Embassy 
Colombo.  This helped to strengthen bilateral ties between the US 
and Maldives.  Post will work towards a similar event in conjunction 
with the trade fair in 2007. 
 
The 2006 trade fair generated useful leads to participant companies, 
especially in the energy, food and beverage, air transport, and 
commercial interiors sectors.  A participating company has signed an 
MOU with the Government of Maldives for a wind power pilot project 
and another participant is negotiating to sell equipment to a 
Maldives food processing company.  US eggs and fruits, including 
apples, oranges and grapes, are exported to Maldives as a result of 
previous shows, and the exporter continues to reach further contacts 
through regular participation at the event.  Maldives presents 
opportunities for US firms for a diverse range of technologies, with 
alternate energy, environment, information technology, 
communications, electronics, and construction products and services 
being particularly viable.  The ongoing expansion of Maldives' 
international airport island and planned construction of several new 
resorts present attractive opportunities for US exports of products 
and technology.  Food and beverage is also an important sector due 
to the tourism industry and lack of domestic production.  The 
construction of a new island near the capital, Male', has attractive 
prospects for US technology, products and services. 
 
(b) Planning Milestones: The dates of the show, anticipated for 
June, will be finalized with the concurrence of other USG agencies 
and exhibition organizers involved in the event once funding is 
approved.  The show will be held in the main conference center in 
Male'.  Promotional strategy, logistics and related issues will be 
coordinated with other participating USG agencies, exhibitors, the 
Maldives Chamber of Commerce and Post GSO. 
 
Anticipated Outcomes: 
- Enhance visibility and raise familiarity of US products and 
technologies among consumers and decision makers in government and 
private sector. 
- Form partnerships and sales contracts between exhibitors and 
Maldivian Firms. 
- Increase US food and beverage products, technology and equipment 
exports to construction, processing and alternative energy/water 
projects. 
- Increase number of commercial inquiries from Maldivian 
businesses. 
 
(c) Estimated Costs: $15,000.00 
 
(d) Post point of contact: Richard Merrin, Economic Officer, Adrian 
Mendis, Commercial Specialist. Tel: 94-11-2498500, Fax: 
94-11-2437345, Email: MERRINRC@STATE.GOV, MENDISA@STATE.GOV 
 
(e) Post will solicit funds from other USG Agencies to fund 
components of America Week associated with the trade show. 
 
(f) Project outcome criteria are based on new leads generated for 
exhibitors, number of visitors attending show and number of 
contracts and sales concluded with Maldivian companies. 
 
(g) Follow up will be done by contacting exhibitors, pursuing trade 
leads, working with the Maldives Chamber of Commerce on post-show 
follow up in Maldives and working with USDA and FCS to identify 
suitable suppliers and technology for specific requirements. 
 
BLAKE