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Viewing cable 06KINSHASA1786, POLL ON MEDIA USAGE IN KINSHASA SHOWS PUBLIC SOMEWHAT

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Reference ID Created Released Classification Origin
06KINSHASA1786 2006-11-27 08:26 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Kinshasa
VZCZCXRO8760
RR RUEHBZ RUEHDU RUEHGI RUEHJO RUEHMR RUEHRN
DE RUEHKI #1786/01 3310826
ZNR UUUUU ZZH
R 270826Z NOV 06
FM AMEMBASSY KINSHASA
TO RUEHC/SECSTATE WASHDC 5211
INFO RUEHXR/RWANDA COLLECTIVE
RUCNSAD/SOUTHERN AFRICAN DEVELOPMENT COMMUNITY
RUEAIIA/CIA WASHDC
RHEFDIA/DIA WASHDC
RHMFISS/HQ USEUCOM VAIHINGEN GE
RUFOADA/JAC MOLESWORTH RAF MOLESWORTH UK
RUEHBZ/AMEMBASSY BRAZZAVILLE 0024
UNCLAS SECTION 01 OF 02 KINSHASA 001786 
 
SIPDIS 
 
SIPDIS 
SENSITIVE 
 
E.O.12958: N/A 
TAGS: PGOV PHUM KPAO KDEM CG
SUBJECT: POLL ON MEDIA USAGE IN KINSHASA SHOWS PUBLIC SOMEWHAT 
AVERSE TO PARTISAN POLITICS 
 
REF: KINSHASA 1066 
 
KINSHASA 00001786  001.2 OF 002 
 
 
Sensitive but Unclassified.  Not for Internet Distribution. 
 
1. (U) Summary: According to a recent poll, television ranks first 
in terms of overall audience in Kinshasa, radio second and 
newspapers third. Newscasts are the programs most watched and 
listened to overall in broadcast media. Politically-affiliated 
media, particularly pro-Kabila outlets, lost audience in Kinshasa in 
the three months preceding the July poll. VOA's main carrier, Raga 
FM, was one of the very few radio stations to register an audience 
increase.  Kinshasa's media are prolific, and freer than 
international ratings would suggest.  End summary. 
 
2. (U) The Kinshasa media scene is large and diverse. It comprises 
44 TV stations, including five international channels; 28 radios, 
four of which are foreign-based; and over 20 newspapers that appear 
regularly. 
 
Television: Most Popular Medium for News in Kinshasa 
--------------------------------------------- ------- 
 
3. (U) According to EXPERTS, a private Kinshasa-based polling group, 
98 percent of Kinshasa's 6 million-plus residents turn to television 
first for news and entertainment. (Radio attracts the largest 
audiences outside Kinshasa.)  Mirador, Antenne A, Raga TV, 
state-owned RTNC1, RTGA, and CCTV are the most watched TV channels 
in Kinshasa, in that order. EXPERTS used a sample of one thousand 
people. 
 
4. (U) Mirador, a new station, surged to the top of the charts by 
virtue of heavy doses of Nigerian soap operas.  Mirador TV is owned 
by Michel Ladiluya, a former member of the transitional parliament 
and owner of the CoHydro oil company.  The newspaper he owns, "Le 
Palmares" (independent), is also the best selling daily in Kinshasa. 
According to EXPERTS, television is most watched by housewives and 
students, audiences who tend to favor Mirador's programming. 
 
5. (U) Given Mirador's domination, all the other top-rated 
television stations suffered declines, the largest decline (by 19 
percent) being registered by pro-Kabila RTGA, owned by the "Avenir" 
group's Pius Muabilu, newly elected to the National Assembly. 
Jean-Pierre Bemba-owned CCTV registered only a four percent drop in 
viewer-ship.  Pro-Kabila Digital Congo television, ranked eighth, 
registered a two percent decline.  It is owned by President Kabila's 
sister. 
 
6. (U) In its poll, taken just prior to the first round of the 
presidential election July 30, EXPERTS gave the following 
percentages for television stations attracting the largest audiences 
for election-related information: 
Bemba-owned CCTV (19 percent), 
State-owned RTNC1 (18 percent), 
and Kabila family-owned Digital Congo (9 percent). 
 
EXPERTS notes, however, that the heavy emphasis on election-related 
programming caused the overall decline in audiences for these 
stations (to the benefit of Mirador's lighter fare). 
 
Radio: "Good Morning, Kinshasa!" 
------------------------------- 
 
7. (U) Radio is the dominant medium in the morning.   Seventy 
percent of those polled listen to international radios such as Radio 
France Internationale (RFI) and UN-run Radio Okapi, each with 28 
percent.  Mirador FM showed a 19 percent increase, attributed to its 
popular music shows.  Kabila family-owned RTGA FM slipped from top 
place to fourth, a decline of seven percent, despite a strong 
entertainment format, which EXPERTS attributed to a failure to 
innovate.  Bemba-owned RALIK radio (Radio Liberte Kinshasa) ranked 
17th with five percent.  (Since the July poll, RALIK has been 
plagued with cut-offs, either ordered by the High Media Authority, 
or technical in nature.) 
 
8. (U) Raga FM, which each weekday morning airs VOA news on Central 
Africa, ranked sixth among radio stations, with a two percent 
increase in audience. 
 
9. (U) As for other international radio stations, Africa No.1 ranked 
seventh (12 percent rating) and BBC 21st (with three percent). 
There was no EXPERTS rating for francophone Belgian RTBF, which 
entered the Kinshasa market in late June (reftel).  Regarding radio 
audiences, opinion leaders and professionals rank first and second. 
 
 
KINSHASA 00001786  002.2 OF 002 
 
 
Newspapers: The Self-Selecting Few 
---------------------------------- 
 
10. (U) As with radio, "opinion leaders" and "professionals" are the 
two top-ranking categories among newspaper readers.  Fewer than 30 
percent of Congolese surveyed get any news from print media, and 
only six percent do so on a regular basis.  (Newspapers generally 
cost nearly one dollar, which is prohibitively expensive for the 
vast majority.) "Le Palmares," "Le Potentiel" and "Le Phare" top the 
list of the most read papers in Kinshasa.  The pro-Kabila daily 
"L'Avenir," ranked sixth, registered the steepest decline in 
readership - a significant 14.1 percent - which EXPERTS attributed 
to the paper's lack of objectivity. 
 
A Word about Press Freedom 
-------------------------- 
 
11. (SBU) At a recent meeting of representatives of media donor 
countries, we discussed the latest rating of press freedom by 
Reporters Sans Frontieres (RSF), which put the DRC in 142nd place. 
The general sentiment was that such ratings are misleading.  It is 
precisely the density, daring and predominance of the media in the 
DRC which causes it to rankle and sometimes provoke repressive 
reactions.  One of the donor group's members with regional 
responsibilities contrasted the DRC with the ROC, which ranks 
relatively high in press freedom, according to RSF.  He attributed 
the relative lack of repression among media across the river in ROC 
to the fact that most of it is state controlled. 
 
Comment 
------- 
 
12. (SBU) Economic constraints, which translate into very low wages 
for journalists and opinion-for-sale journalism, constitute the 
largest threat to the linked tandem of professionalism-press freedom 
in the DRC.  The special circumstances associated with recent 
elections - and the fear of hate-mongering in the media - could 
arguably be seen as putting an additional brake on press freedom, in 
the form of High Media Authority sanctions.  Most would agree, 
however, that lack of professionalism on the part of some media 
outlets, notably those which are politically affiliated to the 
extreme, comes at a cost. 
 
13. (SBU) As noted above, partisan political media generally 
suffered shrinking audiences during the polling period.  This was 
particularly evident among pro-Kabila outlets, confirming and 
reinforcing a certain lack of popularity in Kinshasa, which could 
well be Joseph Kabila's greatest challenge as an elected president. 
End comment 
 
MEECE