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Viewing cable 06LIMA3283, GARCIA NAMES FAMOUS ECONOMIST AS PTPA PROMOTER

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Reference ID Created Released Classification Origin
06LIMA3283 2006-08-21 12:27 2011-08-25 00:00 UNCLASSIFIED//FOR OFFICIAL USE ONLY Embassy Lima
VZCZCXYZ0017
RR RUEHWEB

DE RUEHPE #3283/01 2331227
ZNR UUUUU ZZH
R 211227Z AUG 06
FM AMEMBASSY LIMA
TO RUEHC/SECSTATE WASHDC 1912
INFO RUEHBO/AMEMBASSY BOGOTA 3786
RUEHBU/AMEMBASSY BUENOS AIRES 2545
RUEHCV/AMEMBASSY CARACAS 9729
RUEHQT/AMEMBASSY QUITO 0621
RUEHLP/AMEMBASSY LA PAZ AUG SANTIAGO 0799
RUEHGV/USMISSION GENEVA 0456
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEATRS/DEPT OF TREASURY WASHDC
RHEHAAA/NATIONAL SECURITY COUNCIL WASHINGTON DC
UNCLAS LIMA 003283 
 
SIPDIS 
 
SENSITIVE 
SIPDIS 
 
DEPT FOR WHA/AND, WHA/EPSC, EB/OMA, EB/TPP 
COMMERCE FOR 4331/MAC/WH/MCAMERON 
USTR FOR EEISSENSTAT AND BHARMAN 
GENEVA FOR USTR 
 
E.O. 12958: N/A 
TAGS: ETRD ECON EINV PGOV PREL PE
SUBJECT:  GARCIA NAMES FAMOUS ECONOMIST AS PTPA PROMOTER 
 
 
1. (U) Summary.  On August 17, President Garcia named renowned 
economist Hernando de Soto as his "personal representative" to 
obtain the U.S. Congress' ratification of the U.S.-Peru Trade 
Promotion Agreement (PTPA).  De Soto, a world-renowned economist and 
author of "The Other Path," has reportedly taken the position 
without pay.  The announcement was seen as a major coup by the 
business sector.  In its initial public statements about the 
appointment, the Garcia Administration has played down the lobbying 
aspect of the job and stressed De Soto's well-known interest in 
issues related to poverty reduction.  Full bio to be reported 
SEPTEL.  End Summary. 
 
Why De Soto? 
------------ 
 
2. (U) De Soto is the most popular economist/public thinker in Peru. 
 While an avid supporter of free market economics, he has also been 
a vocal advocate for inclusion of the working poor in the economy. 
The combination gives him credibility among both conservatives and 
liberals.  His close relationship with former President Clinton is 
seen as a plus, as the moderate Democrats are considered the most 
likely to support the PTPA in the U.S. Congress. 
 
Who Is He? 
---------- 
 
3. (SBU) An economist, De Soto is best known for his two 
international best-sellers, "The Other Path" (1989) and "The Mystery 
of Capital: Why Capitalism Triumphs in the West and Fails Everywhere 
Else" (2000), which propose a blueprint for economic reform in 
emerging markets focusing on streamlining government, reducing red 
tape, and harnessing the strengths of informal economies.  In 1980 
he founded the non-profit Institute for Liberty and Democracy (ILD) 
to help spread the benefits of a market economy to the poor, and to 
examine the positive role of the informal economy.  De Soto and ILD 
were responsible for some 400 initiatives, laws, and regulations 
that modernized Peru's economic system, particularly by reforming 
Peru's property rights.  Some 30 heads of state have since consulted 
with him on programs in their countries.  De Soto previously served 
as Governor of Peru's Central Reserve Bank, President Alberto 
Fujimori's personal representative and principal advisor (1990-2), 
an economist for the General Agreement on Tariffs and Trade (GATT), 
President of the Executive Committee of the Copper Exporting 
Countries Organization (CIPEC), Managing Director of Universal 
Engineering, and a principal of the Swiss Bank Corporation 
Consultant Group. 
 
What's the Message? 
------------------- 
 
4. (SBU) Ambassador Struble will meet privately with De Soto on 
August 22 to discuss the PTPA, and the contents of that meeting will 
be reported SEPTEL.  The initial statements by members of the 
Administration emphasized that De Soto will seek to make sure that 
smaller businesses and consumers have access to the opportunities 
created by the Agreement.  That message is probably more for 
domestic consumption, since the negotiations are already over and 
the Agreement has already been ratified by the Peruvian Congress. 
Most likely, given De Soto's policy interests, is that he will 
stress to the U.S. Congress and policy opinion makers that the 
pathway to economic development and political stability for Peru 
must include a trade agreement with the United States.  He will 
argue that the Agreement will foster the growth of the formal sector 
of the economy, which will create more and better paying jobs. 
 
Playing Well In Lima - The Initial Reaction 
------------------------------------------- 
 
5. (SBU) The decision to name De Soto was widely hailed among 
economists and op-ed columnists alike.  Carlos Bruce, head of the 
Peruvian Congress' Committee on Foreign Trade, praised De Soto as 
"first-rate".  Former Peruvian PTPA negotiator and Trade Vice 
Minister Pablo de la Flor echoed De Soto's own statements about the 
need domestically to expand the support base for the Agreement.  In 
discussions with working-level contacts in the Ministries, Econoffs 
found universal pride with the appointment of De Soto.  These 
contacts cited De Soto's past working relationships with former 
President Clinton, and the impact his ideas have had in the United 
States.   With his U.S. experience and intellectual power, they hope 
he will be able to explain to the U.S. Congress how the PTPA will 
improve the lives of Peruvians and Americans, and allay their 
concerns.  They note that when De Soto spoke to U.S. Congressional 
audiences over the past years, the legislators themselves (not just 
their staffers) packed the room. 
 
Conclusion - Best Choice 
------------------------ 
 
6. (SBU) De Soto appears to be an excellent choice for Peru, since 
he is generally held in high regard here by both conservatives and 
liberals.  He is well known and admired at think tanks and on the 
Hill in Washington, and holds the confidence of Members on both 
sides of the aisle.  The GOP is also in the process of selecting a 
new lobbying group in Washington, to be decided in the next days. 
Nevertheless, De Soto should be an effective public face of the 
campaign to win Congressional approval. 
 
STRUBLE