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Viewing cable 06BANGKOK5075, NEW ANTI-PIRACY MOU BRINGS MALLS INTO THE FIGHT

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Reference ID Created Released Classification Origin
06BANGKOK5075 2006-08-18 10:26 2011-08-25 00:00 UNCLASSIFIED Embassy Bangkok
VZCZCXYZ0011
RR RUEHWEB

DE RUEHBK #5075 2301026
ZNR UUUUU ZZH
R 181026Z AUG 06
FM AMEMBASSY BANGKOK
TO RUEHC/SECSTATE WASHDC 1048
RUCPDOC/USDOC WASHDC
UNCLAS BANGKOK 005075 
 
SIPDIS 
 
SIPDIS 
 
STATE PASS USTR 
USDOC FOR JKELLY, SWILSON 
USDOC PASS USPTO 
 
E.O. 12958:N/A 
TAGS: ECON KIPR TH
SUBJECT:  NEW ANTI-PIRACY MOU BRINGS MALLS INTO THE FIGHT 
 
REF:  BANGKOK 3477 
 
1.  Summary:  On August 16, 39 representatives from Thai law 
enforcement, government, IP rights holders and retail establishments 
signed a new Memorandum of Understanding (MOU) on prevention and 
suppression of intellectual property piracy.  Owners of malls where 
pirated goods are widely available have been brought in under the 
MOU for the first time and given duties and responsibilities for 
preventing sales of illegal merchandise by lease holders in their 
establishments.  The new MOU is a modest step forward in IPR 
enforcement, but rights holders consider it an important one.  End 
Summary. 
 
2.  The new MOU replaces a June 2004 MOU, and is based largely on 
the earlier version.  The MOU sets out responsibilities for IPR 
owners, law enforcement, local authorities and the RTG Department of 
Intellectual Property, and for the first time owners of noted retail 
establishments where pirated products are sold.  Retailers were 
hesitant to sign earlier drafts of the MOU, recognizing that the MOU 
delineated a number of duties and responsibilities for them but no 
apparent benefits.  Mall owners had stated concerns over liability 
issues, and managed to include a clause holding rights holders 
responsible for compensation for damages if a shop's lease was found 
to have been unjustly terminated for piracy.  In the end, only one 
mall owner, MBK, declined to sign the MOU. 
 
3.  Rights holders applauded the MOU's inclusion of store owners, 
signifying it as an important step in encouraging cooperation from 
malls that have traditionally turned a blind eye to piracy. 
However, they recognized that implementation would be a different 
story and have realistic expectations on how much can be 
accomplished.  Nevertheless, movie and recording industry reps said 
they planned to follow carefully the MOU's provisions and hold mall 
owners to their commitments.  The Motion Picture Association's local 
rep suggested that recalcitrant mall owners could be brought up on 
conspiracy charges for aiding sales of illegal merchandise if they 
failed to cooperate. 
 
4.  The MOU is also notable for its inclusion of the Department of 
Special Investigations (DSI) (similar to the U.S. FBI), and the 
Bangkok Metropolitan Authority (BMA), which has responsibility over 
street vendors.  DSI has shown enthusiasm in taking on IPR 
infringement cases, but BMA expressed doubts over its limitations in 
controlling street sales of pirated goods.  Its commitment to the 
MOU is questionable, but as with retailers, rights holders are happy 
to have them under the same tent. 
 
So much for cleaning the streets 
-------------------------------- 
 
5.  RTG plans to sweep the streets clean of piracy for June and July 
in celebration of the King's 60th year on the throne (reftel) were a 
bust.  With the exception of one week when all street vendors, 
including fruit carts and craft vendors, were kept off the streets 
no concerted efforts against piracy took place.  After the one week 
break, pirate retailers returned to the streets in force with no 
apparent impact on sales. 
 
6.  Ironically, on August 1, the day after the special enforcement 
period had ended, police made their biggest seizure of the year, 
raiding two houses and netting 300,000 pirated CDs and DVDs.  A 
hapless employee who drove up to one of the houses as the raid began 
had his Toyota SUV seized as well as a thousand discs found inside 
the vehicle.  Altogether police seized 42,191 music CDs and 35,465 
movie DVDS.  The rest of the booty was "series movies" including 
sets of TV series "Lost", "24", and popular Korean soap operas. 
BOYCE