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Viewing cable 05NAIROBI5317, REINVIGORATING PUBLIC DIPLOMACY CULTURAL AND

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Reference ID Created Released Classification Origin
05NAIROBI5317 2005-12-30 07:42 2011-08-25 00:00 UNCLASSIFIED Embassy Nairobi
This record is a partial extract of the original cable. The full text of the original cable is not available.
UNCLAS NAIROBI 005317 
 
SIPDIS 
 
STATE FOR R AF/PD 
 
E.O. 12958:  N/A 
TAGS: KPAO OEXC SCUL KE
SUBJECT:  REINVIGORATING PUBLIC DIPLOMACY CULTURAL AND 
SPORTS PROGRAMS 
 
REF:  STATE 222516 
 
1.   Embassy Nairobi places a high value on cultural 
and sports programs and looks forward to working with 
ECA to enhancing cultural and sports exchanges 
throughout Kenya.  The following are replies to 
questions posed in reftel 
 
2.   Last year we used cultural and sports programs to 
promote our "Counter-terrorism," "Democracy Promotion," 
"Global Health," "Environmental Protection" and 
"International Public Opinion" MPP goals.  Our programs 
are designed to gain access and reinforce relationships 
with Muslim and underserved Kenyan communities.  With 
these communities, our cultural and sports outreach 
efforts serve to challenge negative public opinions and 
anti-U.S. policy stereotypes. 
 
3.   We have used the full range of cultural and sports 
programs available.  Last year along the coast in Lamu 
and Malindi we programmed the "Two American Icons" 
exhibit which exposed prominent African American 
artists to wide audiences in vulnerable areas that are 
typically underserved.   We similarly programmed Jazz 
performer Freddy Bryant and a number of Blues and 
Gospel performers in Nairobi and Kisumu.  Culture 
Connect Envoy Ntar Mwine gave a very powerful 
performance of his one-man play "Biro" in Nairobi and 
Mombasa.  The ECA sponsored African premiere of "Ray" 
was an outstanding success.  Throughout the year we 
placed paper shows in venues around Nairobi, such as 
the August 7th Memorial Park (site of the former 
embassy), in Mombasa and along the coast.  Last fall we 
worked together with USAID to organize a public-private 
Hoops4Africa exchange featuring professional men and 
women basketball players.  All of these programs 
reached out to the broad range of Kenyan audiences with 
special emphasis to underserved populations skeptical 
of U.S. policies and influence. 
 
4.   Our constraints are primarily financial and 
staffing, typical of other posts.  Last year we fully 
allocated our budget for such programs.  Our cultural 
staff, which is also responsible for our IV, Fulbright 
and other exchange programs, consists of a CAO and 
three Kenyan LES.  Last year's cultural programming 
level in Kenya was consistent with that level of 
staffing. 
 
5.   We regularly partner with the private sector and 
other embassies in our cultural programming.  The Lamu 
festival, which PAS was an original sponsor five years 
ago, has grown into a national event due to its 
partnership with the Kenyan Ministry of Cultural 
Heritage and co-sponsorship with the German and French 
embassies.  The U.S. based firm Land O'Lakes helped 
sponsor Hoops4Africa.  The Carnivore Restaurant in 
Nairobi and the Fort Jesus Museum in Mombasa have 
provided and/or subsidized free venues. 
 
6.   The above reflects only a cross section of the 
types of cultural and sports programs we engaged in 
last year.  With each event, the audience was carefully 
selected with the goal of reaching out to targeted MPP 
audiences.  Regional balance throughout Kenya was also 
always a goal.  However, there is also the potential to 
do more.  For instance, the former world record 
marathon holder Tegla Lourupe recently asked that we 
assist her school and Peace Foundation located along 
the Kenya - Uganda border.  This is an area regularly 
suffering from cross-border tensions due to tribal and 
cattle migrations.  Under the motto "Peace Through 
Sports," Tegla has succeeded in bringing communities on 
both sides of the border together under the common 
goals of educational and athletic advancement.  This 
year, with adequate grant funds and an ECA supported 
exchange program (proposal currently being developed), 
we hope to assist her efforts, which would address our 
MPP goal 5 - "Resolution of Regional Conflicts." 
 
7.   Embassy Nairobi appreciates R's continued support 
for cultural and sports programming. 
 
Bellamy