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### Viewing cable 09MONTEVIDEO488, URUGUAY: FRENTE AMPLIO CANDIDATE JOSE MUJICA ON

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Reference ID | Created | Released | Classification | Origin
--- | --- | --- | --- | ---
09MONTEVIDEO488 | 2009-08-20 14:17 | 2011-04-01 03:30 | UNCLASSIFIED | Embassy Montevideo
Appears in these articles: http://www.brecha.com.uy/ediciones/item/8253-el-fantasma-del-viraje

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    VZCZCXYZ0002
    RR RUEHWEB

    DE RUEHMN #0488/01 2321417
    ZNR UUUUU ZZH
    R 201417Z AUG 09
    FM AMEMBASSY MONTEVIDEO
    TO RUEHC/SECSTATE WASHDC 9305
    INFO RUEAIIA/CIA WASHDC

` `

    UNCLAS MONTEVIDEO 000488

    SIPDIS

    STATE FOR WHA/BSC MARY DASCHBACH

    E.O. 12958: N/A
    TAGS: PGOV PREL UY
    SUBJECT: URUGUAY: FRENTE AMPLIO CANDIDATE JOSE MUJICA ON
    THE STUMP (C-AL9-01505)

    REF: MONTEVIDEO 434

    ¶1.  (U)  Summary.  On August 13, Jose ""Pepe"" Mujica and
    Danilo Astori, the Frente Amplio (FA) candidates for
    President and Vice President of Uruguay, held a campaign
    rally in the town of Paysandu.  The event provided a case
    study into the differing campaigning styles and messages of
    the two running mates, with Astori ardently defending the
    FA's record and Mujica publicizing it as a more inclusive
    party.  End Summary.

    --------------------------------------------- --
    The FA Presidential Ticket Goes to the Interior
    --------------------------------------------- --

    ¶2.  (U)  Mujica and Astori arrived in Paysandu in the midst
    of a week-long tour of Uruguay's interior, during which the
    two candidates traveled to various towns in the departments
    of Paysandu, Salto, and Artigas prior to their return to
    Montevideo for their official nomination as candidates August
    ¶16.  The site of the event in capital city Paysandu, a
    basketball gym belonging to a local youth center, was filled
    to capacity with thousands of Mujica/Astori supporters, many
    carrying the red, white, and blue Frente Amplio flag atop
    fishing poles.  Just prior to the introduction of the two
    candidates, a parade of youths entered the building beating
    drums in the candombe style - a former slave tradition now
    popularized and performed by many Uruguayans, especially
    during Carnival celebrations.

    ¶3.  (U)  Following brief speeches by local FA politicians to
    warm up the crowd, Mujica and Astori ascended to the stage.
    Mujica began the night as master of ceremonies, introducing
    the other politicians joining the two candidates on-stage,
    including Paysandu Governor Nino Pintos and Mujica's wife,
    Senator Lucia Topolansky, who received the second-largest
    ovation after Mujica himself.  Finally, Mujica introduced
    Astori, who was met by slightly less enthusiastic, but still
    spirited, applause.

    --------------------------------------------- ---
    Mujica and Astori: Different Styles and Messages
    --------------------------------------------- ---

    ¶4. (SBU)  Astori's relatively brief speech focused on the
    achievements of current President Tabare Vazquez's
    administration.  While the traditional parties stirred up
    fears of economic instability and risk prior to Vazquez's
    inauguration, he asserted, this FA government has been more
    successful than previous administrations, including that of
    former president and National Party candidate Luis Alberto
    Lacalle, in creating economic growth and in controlling debt.
     Astori also mentioned some of the most popular Vazquez
    programs, including Plan Ceibal (the one-laptop-per-child
    program), and again attacked Lacalle for his comment about
    cutting the budget with a ""buzzsaw"" (""motosierra""). (Reftel)

    ¶5. (SBU)  In contrast with Astori's no-nonsense,
    attack-and-defend approach, Mujica's speech was inclusive,
    emphasizing an open door to potential Frente Amplio voters of
    all parties.  Mujica beseeched his supporters not to offend
    opposition party members, whose votes instead would have to
    be won over by the FA through appeals to their consciences.
    He also emphasized the diversity of the Frente Amplio,
    arguing that the coalition is made up of both Christians and
    atheists, as well as former supporters of the Colorado and
    National parties.

    ¶6. (SBU)  The divergent messages of the two running mates
    were accompanied by notably different styles on the stump.
    Dressed in a sweater and collared shirt, Astori spoke in a
    very formal style, standing ramrod-straight at the podium as
    he described the accomplishments of the Frente Amplio in
    chronological order, starting with the movement's inception
    in 1971.  In contrast, Mujica appeared at ease on stage, but
    projected a much less professional image, wearing jeans
    rolled up at the ankles and drinking the traditional beverage
    mate during his running mate's speech.  When speaking, Mujica
    wandered around the stage with a microphone in his hand, and
    tended to ramble, jumping from topic to topic.  His rhetoric
    was peppered with personal anecdotes (including a story about
    his job at a Paysandu brick factory) and philosophical
    observations (such as his statement that ""every human being
    is the center of a small planetary system"").  While Astori
    spoke for around twenty minutes, Mujica ran on for almost an
    hour, but appeared more adept at capturing the crowd's
    attention through his frequent use of humorous
    colloquialisms.

    -------
    Comment
    -------

    ¶7.  (SBU) With most pollsters viewing the presidential race
    at this point as a dead heat, Mujica's message of inclusion
    likely was geared towards the vital 7% of Uruguayans who
    remain undecided, along with National and Colorado party
    voters who might be disenchanted with their candidates.
    However, he also appears to have taken the offensive in
    recent days, describing National Party vice-presidential
    candidate Jorge Larranaga as a ""lapdog"" (""perro faldero"") in
    a speech following the FA's official nomination of the
    Mujica/Astori ticket.  Following several weeks in which
    Mujica and his opponent Luis Alberto Lacalle have reached for
    the center through conciliatory rhetoric, this comment could
    be an indication of a nastier campaign to come as October's
    election nears.  End Comment.

    Matthewman

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